Monday
Nov272006
If Not Now, When?
Monday, November 27, 2006 at 09:08PM By the time many of my clients decide to enlist a coach to support them in launching a new career or business venture, they've been turning the idea around in their head for a good long time. What holds them back most of the time is that the timing isn't quite right. To which I've been known to ask "If now isn't the right time, then when?
Seth Godin has a great answer to this question:
When to start
- The best time to start is when you've got enough money in the bank to support all contingencies.
- The best time to start is when the competition is far behind in technology, sophistication and market acceptance.
- The best time to start is when the competition isn't too far behind, because then you'll spend too long educating the market.
- The best time to start is when everything at home is stable and you can really focus.
- The best time to start is when you're out of debt.
- The best time to start is when no one is already working on your idea.
- The best time to start is when your patent comes through.
- The best time to start is after you've got all your VC funding.
- The best time to start is when the political environment is more friendly than it is now.
- The best time to start is after you've got your degree.
- The best time to start is after you've worked all the kinks out of your plan.
- The best time to start is when you're sure it's going to work.
- The best time to start is after you've hired the key marketing person for the new division.
- The best time to start was last year. The best opportunities are already gone.
- The best time to start is before some pundit declares your segment passe. Too late.
- The best time to start is when the new generation of processors is shipping.
- The best time to start is when the geopolitical environment settles down.
Actually, as you've probably guessed, the best time to start was last year. The second best time to start is right now.
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